Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach
نویسندگان
چکیده
منابع مشابه
The Impacts of Electronic Word of Mouth in Social Media on Consumers` Purchase Intentions
The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be mo...
متن کاملShopping and Word-of-Mouth Intentions on Social Media
Social Media has been gaining popularity worldwide over the last years at an increasingly growing rate. Motivated by this fact, firms are piloting different approaches of promoting their products and services to consumers in order to capitalize on the prominence of such websites. However, there is much debate in the academic and business community about the potential of social media as a platfo...
متن کاملChronological Analysis of the Electronic Word- of-Mouth effect of Four Social Media channels on Movie Sales: Comparing Twitter, Yahoo!Movies, YouTube, and Blogs
Based on Rogers’s innovation diffusion model, we investigate how electronic word-of-mouth (eWOM) through different types of social media impacts movie sales across the different phases of movie screening. We collected eWOM information on movies from February to October 2012 from Twitter, Yahoo!Movies, YouTube, and blogs on a daily basis. The results indicate that Twitter is relatively influenti...
متن کاملElectronic Word of Mouth and Knowledge Sharing on Social Network Sites: A Social Capital Perspective
Social network sites (SNSs) have attracted millions of users who interact with each other and with companies. However, few studies have examined the impact of knowledge sharing through electronic word of mouth (eWOM) in the context of SNSs. This paper investigates the relationship among the use of SNSs, users’ social capital, knowledge sharing, and eWOM. The results show that the intensity of u...
متن کاملInformation Seeking on Social Media Sites: An Exploratory Study
This study reports on a survey that was conducted to investigate the use of social media technologies for seeking information. The objective of this study is to gain an understanding of how best to provide information that is useful to information seekers. Four categories of information were explored: sensitive, sensational, political and casual information, across five social media technologie...
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ژورنال
عنوان ژورنال: International Journal of Business Forecasting and Marketing Intelligence
سال: 2019
ISSN: 1744-6635,1744-6643
DOI: 10.1504/ijbfmi.2019.099000